White organizers had to demonstrate that the South had solved its race problem in order to attract business and capital. As a result, the exposition became a venue for a performance of race that formalized the segregation of African Americans, the banishment of Native Americans, and the incorporation of other people of color into the region’s racial hierarchy.

White supremacy may have been the organizing principle, but exposition organizers gave unprecedented voice to minorities. African Americans used the Negro Building to display their accomplishments, to feature prominent black intellectuals, and to assemble congresses of professionals, tradesmen, and religious bodies. American Indians became more than sideshow attractions when newspapers published accounts of the difficulties they faced. And performers of ethnographic villages on the midway pursued various agendas, including subverting Chinese exclusion and protesting violations of contracts. Close examination reveals that the Cotton States Exposition was as much about challenges to white supremacy as about its triumph.