"This book is the most comprehensive, provocative, and entertaining review of technological thought, expression, impact and controversy that I have yet seen. Written in a remarkably straightforward and open style, and seemingly without personal axes to grind, Doug Hill provides details and insight into the evolution of technology over the last millennium, while focusing on the debates, pro and con, that shaped many stages of recent development. The book is more than just a discourse; it's an informal encyclopedia of perspectives, predictions, debates and consequences of our society's technologic evolution; the upsides, and perhaps more-so, the downsides; and is more comprehensive and efficient in these explorations than anything that has preceded it. And yet it is easy reading, personable, and charming. An extraordinary achievement."
—Jerry Mander, Founder and Chair of the International Forum on Globalization and author of Four Arguments for the Elimination of Television; In the Absence of the Sacred; and The Capitalism Papers: Fatal Flaws in an Obsolete System
"Not So Fast addresses the primary questions of the day: how can we construct a coherent story about what is happening to us? And what can we do about it? Anyone interested in the future of the human project will benefit hugely from Doug Hill's lucid performance."
"Lively, fast moving, always entertaining, Not So Fast offers a grand overview of the extravagant hopes and dire warnings that accompany the arrival of powerful new technologies. Blending the key ideas of classic and contemporary thinkers, Doug Hill explores the aspirations of those who strive for the heavens of artifice and those who find the whole enterprise a fool's errand. This is the most engaging, readable work on the great debates in technology criticism now available and a solid contribution to that crucial yet unsettling tradition."
—Langdon Winner, author of Autonomous Technology: Technics-out-of-Control as a Theme in Political Thought and The Whale and the Reactor: A Search for Limits in an Age of High Technology
“Not So Fast is a really fine piece of work. I wish I’d written it. Anyone who might want to reflect on the implications of more than three generations of scholarly criticism of technology should read the book. The same goes for any scholars who have been thinking about technology and who desire to see how their work may have been more publicly appropriated – or, indeed, who may wish to deepen their own understanding of what they have been doing. Doug Hill is a solid independent scholar in the best sense: A Lewis Mumford for our time.”
—Carl Mitcham, Colorado School of Mines, author, co-author, or editor of Thinking through Technology: The Path Between Engineering and Philosophy; Bibliography of the Philosophy of Technology; The Encyclopedia of Science, Technology, and Ethics; and Research in Philosophy and Technology
"This is the technology criticism I've been waiting for—aware of the history of technology criticism and the history of changing attitudes toward technology, and at the same time attuned to contemporary developments. Not So Fast is readable, meticulously sourced, and, above all—nuanced. I recommend it for technology critics and enthusiasts alike."
—Howard, Rheingold, author of Tools for Thought, The Virtual Community, Smart Mobs and Net Smart
"Not So Fast reflects, in addition to Doug Hill's consummate skill as a writer, his deep knowledge of the history and the philosophy of technology. His reflections are grounded in that knowledge and at the same time are original and profound. I've worked and traveled in the highest reaches of the tech world for more than twenty years and I still learned much from this book."
—Allen Noren, Vice President, Online, O'Reilly Media
“Technology is a troubling and confusing force in contemporary culture, and it’s good to see Doug Hill discuss it so calmly and clearly. His book is special in avoiding the rigorous and severe arguments of philosophers and other academics and in being both firm in its views but relaxed in its attitude. The reader hears the voice of a very well-informed writer without being bullied with all that knowledge. There's good reason to believe the book will reach an audience that has been neglected and that it will help to advance the public conversation on technology that is so necessary and so lacking.”
—Albert Borgmann, Regents Professor of Philosophy at the University of Montana, author of Crossing the Postmodern Divide, Technology and the Character of Contemporary Life, and Holding on to Reality
There’s a well-known story about an older fish who swims by two younger fish and asks, “How’s the water?” The younger fish are puzzled. “What’s water?” they ask.
Many of us today might ask a similar question: What’s technology? Technology defines the world we live in, yet we’re so immersed in it, so encompassed by it, that we mostly take it for granted. Seldom, if ever, do we stop to ask what technology is. Failing to ask that question, we fail to perceive all the ways it might be shaping us.
Usually when we hear the word “technology,” we automatically think of digital devices and their myriad applications. As revolutionary as smartphones, online shopping, and social networks may seem, however, they fit into long-standing, deeply entrenched patterns of technological thought as well as practice. Generations of skeptics have questioned how well served we are by those patterns of thought and practice, even as generations of enthusiasts have promised that the latest innovations will deliver us, soon, to Paradise. We’re not there yet, but the cyber utopians of Silicon Valley keep telling us it’s right around the corner.
What is technology, and how is it shaping us? In search of answers to those crucial questions, Not So Fast draws on the insights of dozens of scholars and artists who have thought deeply about the meanings of machines. The book explores such dynamics as technological drift, technological momentum, technological disequilibrium, and technological autonomy to help us understand the interconnected, interwoven, and interdependent phenomena of our technological world. In the course of that exploration, Doug Hill poses penetrating questions of his own, among them: Do we have as much control over our machines as we think? And who can we rely on to guide the technological forces that will determine the future of the planet?
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