Black, White, and Green
Farmers Markets, Race, and the Green Economy

Alison Hope Alkon

A tale of two farmers markets


"Alkon's deeply contextualized ethnography of two Bay Area farmers markets traces the transformation of local food and food justice movements from anticapitalist roots to neoliberal green growth agendas. Black, White, and Green is a must-read for those seeking to untangle the complexity of the 'food movement' and for those who believe we can buy and sell our way out of the environmental crisis."
—Kenneth A. Gould, City University of New York

"Alkon’s timely study carefully highlights the strengths and weaknesses of farmers’ markets and, through them, the contradictions, compromises and exclusions inherent in the emerging green economy. Her rich historical and ethnographic study foregrounds food politics as a contested, deeply racialized, gendered, and class-based space in which meanings and messages, discourses and practices determine who participates. Only through an active cross-pollination of justice and sustainability, she argues, can a more just, inclusive green economy emerge."
—Julian Agyeman, Tufts University

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Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to "vote with your fork" for environmental protection, vibrant communities, and strong local economies. Farmers markets have become essential to the movement for food-system reform and are a shining example of a growing green economy where consumers can shop their way to social change.

Black, White, and Green brings new energy to this topic by exploring dimensions of race and class as they relate to farmers markets and the green economy. With a focus on two Bay Area markets—one in the primarily white neighborhood of North Berkeley, and the other in largely black West Oakland—Alison Hope Alkon investigates the possibilities for social and environmental change embodied by farmers markets and the green economy.

Drawing on ethnographic and historical sources, Alkon describes the meanings that farmers market managers, vendors, and consumers attribute to the buying and selling of local organic food, and the ways that those meanings are raced and classed. She mobilizes this research to understand how the green economy fosters visions of social change that are compatible with economic growth while marginalizing those that are not.

Black, White, and Green is one of the first books to carefully theorize the green economy, to examine the racial dynamics of food politics, and to approach issues of food access from an environmental-justice perspective. In a practical sense, Alkon offers an empathetic critique of a newly popular strategy for social change, highlighting both its strengths and limitations.

Geographies of Justice and Social Transformation

Page count: 224 pp.
19 b&w photos, 3 tables, 2 maps
Trim size: 6 x 9


List price: $69.95

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Alison Hope Alkon is an assistant professor of sociology at the University of the Pacific. She is coeditor of Cultivating Food Justice: Race, Class, and Sustainability.